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  • "Las Vegas Housing Prices Reached the Highest Level in the Last 11 Years" - DigitalJournel.com"Real estate experts have marked a significant change in the economy and housing prices in Las Vegas during the last couple of months. 2018 has brought many changes to the Las Vegas real estate market, with prices rising rapidly and the number of available properties dropping just as quickly. However, it is certain that the city of Las Vegas is booming once again after the massive market crash in 2008. According to Nevada Current and the statistics from August 2018, the average price of a single-family home in the area of Southern Nevada equaled to $295,000. This shows how the prices have increased significantly since 2012 when the same properties were available for $118,000. However, even today’s average is still below the all-time high, which was $315,000, back in June 2006."
  • "Home of the Week: Sneak peek of Montford Holiday Tour of Homes" - Citizen-Times.com"When Chicago weather became too much for Pat and Ron Hart, they began a down South search that landed them in Asheville. A retired registered nurse, Pat moved to the area three years ago while Ron, a real estate agent, followed her six months later after retiring and selling their home in Illinois. 'We decided to move south due to a combination of Southern climate, the mountains, the four seasons and because we would be off the hurricane beaten path,” Ron said. “We just felt the dual wrath of hurricanes Michael and Florence.' Instead of purchasing a home right away, the couple took the safe route and rented until they gained their bearings..."
  • "NYC Real Estate Brokers & Landlords Are Salivating Over Amazon Invasion" - Gothamist.com"With New York City still deep in the midst of an affordability crisis—a Furman Center report released earlier this year showed that the city's population continues to outpace housing supply, and median rents have increased by around $300/month since 2000, while renters' salaries have only increased by $145—Amazon is promising to bring 25,000 to 40,000 jobs to Queens with an average salary of $150,000..."
  • "Savannah increases number of properties targeted with blight tax" - SavannahNow.com"The city more than doubled the number of properties targeted with a blight tax this year in a continued attempt to reduce the amount of unsafe and unsightly structures throughout Savannah’s neighborhoods. The property tax bills were increased by seven times the normal amount for 84 properties in 2018, following the implementation last year of the Community Redevelopment Tax Incentive ordinance..."
Real Estate Leads Are Made, Not Found... And offrs Delivers

Real Estate Leads Are Made, Not Found... And offrs Delivers

Real estate leads don't just magically appear in your farm, they're cultivated and offrs helps make that possible. offrs lead generation and conversion strategies work for you (day and night). Let's explore...

What Do All Real Estate Leads Have In Common?

They were there the whole time. Yup. Okay, so it sounds a little obvious, but hey... that's usually where you find those lost keys, right? Now the hard part... we've got to dive in and face a little costly pride. So here goes. This whole time, every home that could have been yours to list was already in your hand (assuming you have a solid list of homeowner names and contact info you're working with here - if not, go ahead and reach out to one of the offrs lead generation specialists and learn about lead generation for real estate - you've got some catching up to do)!

Okay, so we've said it before, but it pays (literally) to really own this understanding of lead conversion best practices... real estate seller leads were yours to lose this whole time. Up to now, you've likely felt that you've had little to no impact on which homeowners were going to list with other agents working your farm. But this go around, you've got access to proven technology that's going to do some heavy lifting for you (more like continuous qualifying, but we'll get into that later). For now, let's explore this scenario out a little further, as it's likely been a thorn in your business since you first started out in real estate.


An Advantage That Is Already Yours Right Now

So, we've talked some pretty harsh truths about the leads you've lost, but let's discuss an advantage you have right now. First off, your competition... they're going through the same wringer as you. They're flying blind dealing with your wins (their losses) as much as you are. You, however, have just learned about offrs' lead generation solution (essentially the first active radar on the battlefield). And if you're the first one to deploy real estate predictive analytics and use it to your own advantage, you'll affect your competition's bottom line on three fronts.

Three? Yup. First, you'll be adding funds into your marketing budget (you are setting aside money from your closed listings toward your marketing budget, right?). And that'll be used to up your competitive game the next round. Second, you're taking those same pool of resources away from your competition, so they have less to work with when fighting your brand next round. Finally, it's your sign that's out on that lawn... your colors, your name. The more of those you can get, the better.


Why These Small Wins Matter

So, when we say "the more you can get, the better" we're not just speaking of quantity for quantity's sake. It's marketing psychology... you're  going to want about 20 or so impressions before your brand hits home with all the neighbors. The number ranges depending on which stats you review, the marketing channel you use, the demographic and so on. But essentially, more is not only "better" it's more influentially impacting in the homeowner's mindset when it comes time to make a decision.

But you being there in the decision-making process isn't enough. It takes huge amounts of trust for a homeowner to ultimately decide on your brand. Remember, for most, this isn't a life transaction... it's a potentially life-altering transaction. They don't want to risk time, money or both in a dynamic market where days matter. So it's not going to be enough to just have any brand in front of them repeatedly. It's going to take a large level of trust, earned trust to make a homeowner select you from the line-up.


Real Estate Leads Are Made, Not Found

The title of this article says it all (or at least what we're going to try and land home for you now). Real estate listing leads require refining. It would be irresponsible for us a real estate professionals to just snatch up homeowners that have already done all the work and simply act as tour guides or contract advocates. In the era where every homeowner already feels emboldened with online access to home buyer and home seller databases, we've really got to build trust (not only in our individual brands), but in our industry itself.

We all know that real estate professionals get a bad wrap. Admittedly, there are a lot of agents that came in, grabbed up a lot of deals, ruined our profession and left wondering why it didn't pan out for them in the long-run. In short, you're going to have to build trust in you as a real estate professional, then in you as the only real estate professional that can achieve your client's goals. This is why "finding" leads isn't enough... because if you don't actively build (make) trust in your community, they won't choose you.


On The Trail So Far

We've gone over a lot so far, but let's recap to this point. You've now gained access to homeowner contact information thanks to a data access plan from offrs. As part of that plan, you're also getting updates every few weeks which include a highlighting of which homeowners on the updating list are most likely to list up to 12 months from now. This already gives you a huge, around-the-corner peek, way ahead of your competition in the area. And armed with all of this business intelligence, you're ready to push brand.

As you begin refocus your previously blanket marketing approach on homeowners that are more likely to list coming up than others which may still be holding off on the market, you're ultimately adding new marketing dollars (from attained listings/closings) to your coffers and starving your competition of their average marketing dollars. All-the-while, gaining more brand presence foothold within your farm and... fast becoming the dominant, trusted brand (assuming you're doing the community a good service)!


How All Of This Adds Up

So, let us toot our own horn here a bit. In this above scenario, you started out blind. You may have had a list of numbers to call or emails to blast out to, but gaining updated, multi-channel contact info and, to top that off, having the offrs predictive analytics algorithm take constant passes through it to filter out which ones are the most likely to need your real estate services in the immediate months ahead... well, that's gold in itself! But what you've really gained here is a repeatable system.

As we've said before... when you're an industry disrupter, it's not enough to do something amazing just once. You have a new inspiration to do it again and again. Well, this time, it's your turn in the spotlight. The offrs real estate lead generation solution is an amazing tool, but the results are yours to own. Once you've landed your first listing through offrs, take a deep breath and know... you can do this over and over and over again. The engine is yours. Don't have leads pouring into your inbox? Time to set up a demo for real estate lead generation at offrs!

 

 

 

 

offrs collects and provides topical insights, statistics, reviews, humor and best practices gathered from real estate professionals and consumer homeowner industry peers. If you're a broker or agent interested in learning more about seller lead generation or home seller marketing services and solutions, visit www.offrs.com or continue to browse our growing collection of industry articles at www.offrs.net.
 

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The Power Of SMB Data & Business Intelligence in 2019

The Power Of SMB Data & Business Intelligence in 2019

You've heard the term thrown about, but not until recently has Big Data been an obtainable asset for your small-to-medium-sized business. Introducing offrs, the most comprehensive, accurate and accessible business intelligence solution for small & enterprise businesses alike.

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