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  • "Las Vegas Housing Prices Reached the Highest Level in the Last 11 Years" - DigitalJournel.com"Real estate experts have marked a significant change in the economy and housing prices in Las Vegas during the last couple of months. 2018 has brought many changes to the Las Vegas real estate market, with prices rising rapidly and the number of available properties dropping just as quickly. However, it is certain that the city of Las Vegas is booming once again after the massive market crash in 2008. According to Nevada Current and the statistics from August 2018, the average price of a single-family home in the area of Southern Nevada equaled to $295,000. This shows how the prices have increased significantly since 2012 when the same properties were available for $118,000. However, even today’s average is still below the all-time high, which was $315,000, back in June 2006."
  • "Home of the Week: Sneak peek of Montford Holiday Tour of Homes" - Citizen-Times.com"When Chicago weather became too much for Pat and Ron Hart, they began a down South search that landed them in Asheville. A retired registered nurse, Pat moved to the area three years ago while Ron, a real estate agent, followed her six months later after retiring and selling their home in Illinois. 'We decided to move south due to a combination of Southern climate, the mountains, the four seasons and because we would be off the hurricane beaten path,” Ron said. “We just felt the dual wrath of hurricanes Michael and Florence.' Instead of purchasing a home right away, the couple took the safe route and rented until they gained their bearings..."
  • "NYC Real Estate Brokers & Landlords Are Salivating Over Amazon Invasion" - Gothamist.com"With New York City still deep in the midst of an affordability crisis—a Furman Center report released earlier this year showed that the city's population continues to outpace housing supply, and median rents have increased by around $300/month since 2000, while renters' salaries have only increased by $145—Amazon is promising to bring 25,000 to 40,000 jobs to Queens with an average salary of $150,000..."
  • "Savannah increases number of properties targeted with blight tax" - SavannahNow.com"The city more than doubled the number of properties targeted with a blight tax this year in a continued attempt to reduce the amount of unsafe and unsightly structures throughout Savannah’s neighborhoods. The property tax bills were increased by seven times the normal amount for 84 properties in 2018, following the implementation last year of the Community Redevelopment Tax Incentive ordinance..."
Real Estate Seller Leads: The offrs Secret To SMB Growth

Real Estate Seller Leads: The offrs Secret To SMB Growth

In real estate, seller leads are rarer than they've been in decades and offrs marks this as the secret to SMB growth: offrs predictive highlighting.

Real Estate SMB's Thrive On Seller Leads

We've brought to light a lot of the history of real estate and lead generation technology, but the relationship between small-to-medium-sized businesses and a solid inbound lead pipeline are so inter-threaded, that it's nearly impossible to separate your business's bottom-line success from your ability to continuously market your brand and services. Let's go out on a limb and say that your business thrives off of past clients and/or client referrals... your ability to reach out to them and remind them that you are (and always will be) their gal/guy is still imperative to your long-term survivability. And yet, even with this outlier case (where your entire business does not rely on or even include active efforts to generate new leads), you'll nevertheless benefit from a solid data source (updated contact info for referrals, for example, to locate them in this busy world). In a more realistic scenario, your daily operations are likely pulling in new business from all over the spectrum. And this is probably a much healthier scenario to model.

 

In real estate, seller leads are nothing new. It's simple really... they're either buying or selling and they're either a lead or they're not. But, as many agents out there that are working hard to find and convert leads ultimately find out over time... not all leads are the same. So here we have an interesting scenario: real estate survives off of seller leads, but the definition of a lead (buyer or seller) is often misunderstood. Think about it... you just sold a home, so you have a seller lead and a buyer lead that melded time and space (two objects met at the right time)... and job done! But your buyer lead just became a seller lead and your seller lead a buyer lead. They've inverted and the only variable now is the element of time... when each will truly become their destined role. So, this is all to say... if you could identify when this transition (from buyer lead to seller lead and visa versa) is likely to transpire, you could then focus more of your marketing dollars on fewer and more optimally-identified clientele. This is an important distinction to grasp because this means that you are surrounded by leads, and you're simply tasked with discovering which ones are the highest priority to focus in on.

 

What's The Value Of A Seller Lead?

So, technology aside for now, how much is a seller lead worth to your business? Naturally, this depends on how hungry you are. We've all been in situations where you've got your office space, your desk, your phone, business cards and a smile... but then it sets in... where are the calls? Okay, so you work through our sphere (online and offline) and got a steady amount of clients. Awesome! But slowly, the "certain deals" become less certain. In a panic, you call everyone back and... promises. It's a scary prospect. How would you like to have someone on your team next week not only gathering and regularly updating contact info on all of the homeowners in your farm, but going through the list and highlighting (with a highlighter) which ones today are the ones you should call first (knowing that the team member has an unworldly 70% success rate in predicting which homeowners are going to move in the next 6-12 months)? Wouldn't you like to take that teammate to Vegas? ;)

 

And this is the value of a seller lead. As the title of this article implies, the secret to your real estate business's growth is a steady pipeline of inbound leads. We'll up the ante and say... a steady pipeline of warm inbound leads (because remember, these aren't just names... they've been identified on the back end via our algorithm and in many cases, on the front end via our call center's pre-vetting processes as well). Obviously, we're talking a lot about results and really, isn't that the only factor that matters? But let's talk a bit about the process of identifying a lead. As we mentioned, pretty much everyone's a lead in your farm. Short of them passing the property on down through the family for generations to come, the property will eventually sell. And while you're the real estate specialist in that neighborhood, it's yours to lose (at least, if you're claiming it to be yours by truly doing everything you can to identify and own it). Again, it's just about knowing ahead of time when a homeowner is thinking about listing. So let's explore that a bit...

 

How Do You Predict A Seller Lead?

It's quite simple, we listen. Consider this... your best leads come through the grapevine. Someone reputable that you know shares with you, info on someone they know that has expressed interest in a job they've been offered on the other side of town, but... that they'd have to list their home and don't know where to go. They go on to say that their friend's children have moved out for college a year earlier and that in prep for the possibility of listing their home, they're doing some around-the-house fix-ups they've held off on doing for the past few years. That, in a results-sense, is what offrs does. offrs listens to movement in the consumer space, looking for things like changes in careers, changes in family status, and home improvement purchases. We run hundreds of data points through our predictive algorithm and, over the past few years, have honed in which combination of indicators are the best tell-tale signs that someone is going to list their home in the next 6-12 months. It's business intelligence and, as hinted at, it's the secret to thriving in a competitive marketplace.

 

So... are you ready to act on the seller leads offrs can put into your hands? That's a whole other article (conversion preparedness), for now... are you ready to accept the seller leads offrs can put into your hands? Reach on out to your offrs business strategist today and learn what predictive analytics and more specifically, what predictive lead generation could mean for your business this year. It's not magic... it's math. =)

 

 

 

 

 

offrs collects and provides topical insights, statistics, reviews, humor and best practices gathered from real estate professionals and consumer homeowner industry peers. If you're a broker or agent interested in learning more about seller lead generation or automated marketing services and solutions, visit www.offrs.com or continue to browse our growing collection of industry articles at www.offrs.net.
 

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Industry Insights

The Power Of SMB Data & Business Intelligence in 2019

The Power Of SMB Data & Business Intelligence in 2019

You've heard the term thrown about, but not until recently has Big Data been an obtainable asset for your small-to-medium-sized business. Introducing offrs, the most comprehensive, accurate and accessible business intelligence solution for small & enterprise businesses alike.

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