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  • "Drury plans a 242-room hotel near City Hall" - BizJournals.com"Drury Southwest Inc. plans a 242-room hotel at the site of the former Kansas City Public Library and Board of Education building in Downtown. Located at 1211 McGee St., the project would include 5,000 square feet of meeting space and a 176-space parking garage, according to a documents filed with the Tax Increment Financing Commission of Kansas City. Kansas City Public Schools owns the building, which has been vacant since the district moved the Board of Education offices to its current location, 2901 Troost Ave. The requested TIF plan would cover demolition of the 11-story building and construction of the hotel..."
  • "Why Charlotte trails Raleigh in new ranking of best cities to raise a family" - BizJournals.com"A new ranking of the best U.S. cities for raising a family may give Charlotte high marks, but the Queen City doesn't register as the top spot in North Carolina..."
  • "More Seattle-area home sellers lower list prices as market cools way down" - SeattleTimes.com"Homes are sitting unsold for weeks. Bidding wars are becoming less common. More sellers are even dropping their asking price to attract buyers. For the first time in four years, the Seattle-area real-estate market is finally starting to trend in a positive direction for buyers, though only after many were already priced out following years of punishing price hikes..."
  • "Real Estate 2.0: San Antonio Housing Market Sees Emergence of Tech" - TheRivardReport.com"An increasing number of technology companies are turning their eyes toward the booming San Antonio real estate market. REX Real Estate, an artificial intelligence- and big data-powered real estate brokerage, is gearing up for an Aug. 13 launch. The company is one of several recently that aim to take the real estate agent out of the home buying and selling process to cut down on costs..."
Online Leads: Portals vs Social Media (hint: think both) - an ofrs review

Online Leads: Portals vs Social Media (hint: think both) - an ofrs review

Which are better online lead sources going into 2018: Lead Generation Portals or Social Media ads? Find out here.

 

In December of 2017, real estate thinktank, Inman published online lead reviews from agents and brokers in a survey conducted a month prior. Interestingly, a portion of the survey* results revealed what many in the industry view as a 2018 pivot away from lead portal sites.

According to the report, while the largest percentage of participants still purchased their leads from third-party listing portals such as Zillow, a growing number of real estate professionals in 2018 are beginning to rely on social media ads (with significantly-better results).

"I purchase online leads from: (Check all that apply)"

When coupled with results from a September 2017 report offered by Borrell Associates, the trends seemed to indicate that social media ads are producing better results.

“The results also indicated that Facebook, which 19 percent of respondents cited as having the highest paid lead ROI, is now neck-in-neck with real estate behemoth Zillow (which led with 22 percent) in this arena.”

There are a lot of great statistical data and industry insights within the report (which can be found here), but the most interesting find is the scamper away from paid lead portal sites towards paid social media ads (in context with a larger online lead strategy). What is your online strategy? Have you used offrs.com? ...yeah, it’s worth a visit. Review for yourself at www.offrs.com.

 

 

 

 

 


*Special Report includes Survey conducted by Inman (in association with offrs.com) between 11/10/17 and 11/1/17. Of the 409 survey respondents, 255 (62.35 percent) identified themselves as agents, 100 (24.45 percent) identified themselves as brokers, 11 (2.69 percent) identified themselves as coaches, and 43 (11 percent) identified themselves as “Other.” offrs collects and provides topical insights, statistics, reviews, humor and best practices gathered from real estate professionals and consumer homeowner industry peers. If you're a broker or agent interested in learning more about seller lead generation or automated marketing services and solutions, visit www.offrs.com or continue to browse our growing collection of industry articles at www.offrs.net.
 

 

 

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Statistics/Trends

Head's Up! Housing Inventory at All-time Low... Time to Put Those Tools in Place!

Head's Up! Housing Inventory at All-time Low... Time to Put Those Tools in Place!

Head's up, folks! According to a recent swarm of articles and reporting on the matter, it looks like we may be heading into a continued housing inventory shortage. It's time to put those lead gen and predictive analytics tools in place and buckle up for the bumpy road ahead...

HEY, CAN YOU DO US A SOLID...?

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So be sure to help us share our content with your peers, friends and clients. Thanks!


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