EVERYTHING REAL ESTATE ... POSTED DAILY
offrs.com reviews, insights, statistics, best parctices and more for agents in the field.
RE HEADLINES:
  • "Santa Monica Neighborhood Among Most Expensive In LA" - Patch.com"Real estate in California is expensive, but in Los Angeles County it can seem exorbitant – like that record-breaking $1 billion property that hit the market in Beverly Hills. Yup, that's billion with a 'B.' But what about average home prices countywide? PropertyShark, a website that provides in-depth real estate data, analyzed neighborhoods in Los Angeles and found the median home prices in Quarter 3 of 2018. Surprisingly, they found that L.A. area's top 20 most expensive neighborhoods are overall twice as pricey as NYC's 20 most expensive..."
  • "C.A.R. releases its 2019 California Housing Market Forecast" - PRNewsWire.com"A combination of high home prices and eroding affordability is expected to cut into housing demand and contribute to a weaker housing market in 2019, and 2018 home sales will register lower for the first time in four years, according to a housing and economic forecast released today by the CALIFORNIA ASSOCIATION OF REALTORS®' (C.A.R.). C.A.R.'s '2019 California Housing Market Forecast' sees a modest decline in existing single-family home sales of 3.3 percent next year to reach 396,800 units, down from the projected 2018 sales figure of 410,460. The 2018 figure is 3.2 percent lower compared with the 424,100 pace of homes sold in 2017..."
  • "Who is taking a stand on affordable housing in Pittsburgh?" - NextPittsburgh.com"Since the turn of the century, Pittsburgh has emerged as a story of reinvention and rebirth in the face of a changing economy. While the gains from our emergence as a hub of research and technology are real and hard-won, they don’t tell the whole story. Since the year 2000, housing — perhaps the most basic human right — has become significantly less affordable in Pittsburgh. According to a study commissioned by the city’s Affordable Housing Task Force, the average cost of a rental home has increased by $116 monthly, far exceeding the rate of inflation, while the median income of renters has remained stagnant at around $26,000 per year..."
  • "Requested amendment to downtown project could be 'deal-breaking' for Tulsa Development Authority" - TulsaWorld"Urban renewal and city officials have concerns over a developer’s request to remove the retail portion of a proposed downtown project. The Tulsa Development Authority tabled the item at a meeting Thursday. Developers Neal Bhow and his son Shaun Bhow of Hartford Crossing LLC have asked the TDA to amend an agreement for a development at 111 S. Greenwood Ave., allowing them to eliminate a proposed ground-floor food hall and dropping the building from five stories to four. The proposal for 55 housing units remains unchanged..."
Online Leads: Portals vs Social Media (hint: think both) - an ofrs review

Online Leads: Portals vs Social Media (hint: think both) - an ofrs review

Which are better online lead sources going into 2018: Lead Generation Portals or Social Media ads? Find out here.

 

In December of 2017, real estate thinktank, Inman published online lead reviews from agents and brokers in a survey conducted a month prior. Interestingly, a portion of the survey* results revealed what many in the industry view as a 2018 pivot away from lead portal sites.

According to the report, while the largest percentage of participants still purchased their leads from third-party listing portals such as Zillow, a growing number of real estate professionals in 2018 are beginning to rely on social media ads (with significantly-better results).

"I purchase online leads from: (Check all that apply)"

When coupled with results from a September 2017 report offered by Borrell Associates, the trends seemed to indicate that social media ads are producing better results.

“The results also indicated that Facebook, which 19 percent of respondents cited as having the highest paid lead ROI, is now neck-in-neck with real estate behemoth Zillow (which led with 22 percent) in this arena.”

There are a lot of great statistical data and industry insights within the report (which can be found here), but the most interesting find is the scamper away from paid lead portal sites towards paid social media ads (in context with a larger online lead strategy). What is your online strategy? Have you used offrs.com? ...yeah, it’s worth a visit. Review for yourself at www.offrs.com.

 

 

 

 

 


*Special Report includes Survey conducted by Inman (in association with offrs.com) between 11/10/17 and 11/1/17. Of the 409 survey respondents, 255 (62.35 percent) identified themselves as agents, 100 (24.45 percent) identified themselves as brokers, 11 (2.69 percent) identified themselves as coaches, and 43 (11 percent) identified themselves as “Other.” offrs collects and provides topical insights, statistics, reviews, humor and best practices gathered from real estate professionals and consumer homeowner industry peers. If you're a broker or agent interested in learning more about seller lead generation or automated marketing services and solutions, visit www.offrs.com or continue to browse our growing collection of industry articles at www.offrs.net.
 

 

 

What are your thoughts?

Statistics/Trends

Real Estate Lead Generation Services: offrs Leads The Way

Real Estate Lead Generation Services: offrs Leads The Way

The best real estate lead generation services require the best homeowner data. Meet one of offrs' data providers, ATTOM, which helps offrs help you.

HEY, CAN YOU DO US A SOLID...?

We understand it's a lot to ask, but we are doing our best to build peer readership.

So be sure to help us share our content with your peers, friends and clients. Thanks!


Unknown